-Torri True blog posts – owned media.docx
“Greenpeace Trolls Shell” & “Chief Nutella Ambassador”
By Abby Akin PastedGraphic-1.pdf Greenpeace has used their social medias platforms to call out corporations and politicians as well using…
Walk with Walgreens: How Walgreens engaged consumers to walk in order to gain loyalty points
By Kathryn Bauer What? Like CVS, Rite Aid, and some other stores, Walgreens also tries to encourage wellness. They knew…
Tweet-a-Meet: The brilliant way Qatar Airways gained an online presence
By Kathryn Bauer What? Qatar Airways decided to create Tweet-a-Meet, a contest on twitter where people, specifically Singaporeans, could win…
GoVoteBot Urges You to Hit the Polls
Amy Svoboda
Glade Selling Feelings Rather Than Scents
Puppy Love Owned Media Campaign
By Taylor Randol Social Tee’s is an animal rescue shelter in New York who created a recruitment model digital campaign…
Snickers “Hungerithm” Owned Media Campaign
By Taylor Randol Snickers ran a ‘’Hungerithm’’ bottom-up model campaign that measured the Twitter community’s mood. When Twitter users became…
Secret’s Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well, Welcome to a ladies’ room & WWF Ecosystem Awareness Campaign
Secret’s Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well, Welcome to a ladies’ room. http://www.adweek.com/news/advertising-branding/ad-day-secrets-latest-stress-test-has-transgender-woman-pinch-women-know-well-174294…
Title: Valerie’s test post
By Valerie Jones Just making sure this works. (test, owned media)
oepediadotcom 