“Starbucks Explores Brand Journalism” By Sam Boss What: Starbucks tapped into their owned media by using their social media, mobile…
Owned Media Blog Posts
Hannah RothermundADPR 361 T/TH 12:30pm Owned Media.docx
20th Anniversary of Friends
By: Kourtney Kaisershot Warner Brothers partnered with 8 o’clock coffee recreated the famous coffee shop “Central Perk” from the TV…
Lost Dogs Home
By: Kourtney Kaisershot The Lost Dogs Home shelter in Australia created the “Human Walking Program” where dogs walked humans in…
2 Owned Media Blog Posts — Torri True
Here are my two blog posts! -Torri blog posts – owned media.docx
Owned Media Blog Posts
Here are my 2 assignments! Thanks! ~Sara Tefft Blog Post 1- Owned Media.docx Blog Post 2 – Owned Media.docx
Pima Air and Space Museum: The Great Paper Airplane Project
By Hannah Paxton Pima Air and Space Museum set out to increase attendance by sponsoring The Great Paper Airplane Project…
truth: Left Swipe Dat
By Hannah Paxton Truth, the non-profit brand that promotes an anti-smoking sentiment with youth culture, broke through increasing clutter by…