29 January, 2017 14:22

“Starbucks Explores Brand Journalism” By Sam Boss What: Starbucks tapped into their owned media by using their social media, mobile…

20th Anniversary of Friends

By: Kourtney Kaisershot Warner Brothers partnered with 8 o’clock coffee recreated the famous coffee shop “Central Perk” from the TV…

Lost Dogs Home

By: Kourtney Kaisershot The Lost Dogs Home shelter in Australia created the “Human Walking Program” where dogs walked humans in…

Owned Media Blog Posts

Here are my 2 assignments! Thanks! ~Sara Tefft Blog Post 1- Owned Media.docx Blog Post 2 – Owned Media.docx

truth: Left Swipe Dat

By Hannah Paxton Truth, the non-profit brand that promotes an anti-smoking sentiment with youth culture, broke through increasing clutter by…