Coca-cola started a new campaign that they hoped would increase sales by creating a stronger, more personal connection with current … More
Tag: Coca-Cola
Coke Studio 7
Coca-Cola’s brand purpose according to their website is to “refresh the world…”, “inspire moments of optimism and happiness…”, and “create … More
Coca-Cola: “Taste the Feeling”
Casey Hodgin Coca-Cola Link: http://www.adweek.com/adfreak/here-are-25-sweet-simple-ads-coca-colas-big-new-taste-feeling-campaign-169075 Coca-Cola used paid media to put together a string of several new commercials with the … More
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