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Tag: earned media

Engineering Sustainability: UTEC’s Air Purifying Billboard

By Alexandria Marx UTEC The University of Engineering and Technology in Peru utilized a unique billboard to attract students to … More

earned media, OEP, Owned

Damn, Vans!

By Alex Rapp If there was ever a perfect opportunity to capitalize on a viral video for Vans, this was … More

ADPR 391, earned media, Entertainment, Viral

Taco Bell’s Awesome Emoji Campaign

Taco Bell always does a great job connecting with consumers online, but their new Taco Emoji Engine campaign is unlike … More

ADPR 391, earned media, OEP, socialmedia, tacobell

#ShareACoke

Coca-cola started a new campaign that they hoped would increase sales by creating a stronger, more personal connection with current … More

ADPR 391, Coca-Cola, earned media, Entertainment, experience, OEP, ownedmedia, socialmedia, twitter

360 Fades – Local Earned Media Guide

360 Fades is a barbershop located just off of 48th and O st. in Lincoln, Nebraska. It is owned and … More

ADPR 391, barbershop, earned media, facebook, haircuts, socialmedia, twitter

Gold in September

Every home football game at Memorial Stadium is rooted in tradition, and one of these traditions is the release of … More

ADPR 391, earned media, G9, GoldinSeptember, OEP, pediatric cancer

Oreo Wonder Vault

What mysteries lie within the Oreo Vault? Adweek published a story on February 2 about a mysterious Oreo shaped door … More

ADPR 391, earned media, OREO, WONDER VAULT

Aspen Lincoln

Aspen Heights is the one of the newest apartment complexes that is built right next to UNL. Aspen uses earned … More

ADPR 391, aspenheights, aspenlincoln, earned media, liveataspen

The Single Barrel Contest

The Single Barrel is located in Lincoln. It’s a bar that has regular concerts, primarily country shows. They bring in … More

ADPR, ADPR 391, earned media, OEP

Love Your Melon

Love Your Melon was created in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota by two … More

ADPR 391, beanies, earned media, loveyourmelon

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