By Alexandria Marx UTEC The University of Engineering and Technology in Peru utilized a unique billboard to attract students to … More
Tag: earned media
Damn, Vans!
By Alex Rapp If there was ever a perfect opportunity to capitalize on a viral video for Vans, this was … More
Taco Bell’s Awesome Emoji Campaign
Taco Bell always does a great job connecting with consumers online, but their new Taco Emoji Engine campaign is unlike … More
#ShareACoke
Coca-cola started a new campaign that they hoped would increase sales by creating a stronger, more personal connection with current … More
360 Fades – Local Earned Media Guide
360 Fades is a barbershop located just off of 48th and O st. in Lincoln, Nebraska. It is owned and … More
Gold in September
Every home football game at Memorial Stadium is rooted in tradition, and one of these traditions is the release of … More
Oreo Wonder Vault
What mysteries lie within the Oreo Vault? Adweek published a story on February 2 about a mysterious Oreo shaped door … More
Aspen Lincoln
Aspen Heights is the one of the newest apartment complexes that is built right next to UNL. Aspen uses earned … More
The Single Barrel Contest
The Single Barrel is located in Lincoln. It’s a bar that has regular concerts, primarily country shows. They bring in … More
Love Your Melon
Love Your Melon was created in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota by two … More