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Inspiration & information, courtesy of ADPR 361

Tag: earned media

Marvel-Choose Your Side

  The brand purpose for Marvel is to allow audiences to feel like they are involved in the cinematic universe … More

Captain America, Civil War, earned media, Marvel

Pantene – Strong is Beautiful

Pantene is a popular hair line, especially in the United States. Pantene took a different approach by getting NFL players … More

ADPR 391, earned media, OEP, Pantene

JD’s social media contest

By: Bridget Anderson JD’s is a locally owned coffee shop located in small town Seward, Nebraska that sells specialty coffee, … More

ADPR 391, earned media, JD's

Join The Tribe – Lotus House of Yoga

Lotus House of Yoga has four thriving locations across Lincoln and Omaha. The business started in 2010 with the vision … More

ADPR, earned media

Apple’s “Shot on iPhone6” Campaign

Apple’s “Shot with an iPhone6” Campaign video Apple released their iPhone6 back in 2014 and started doing their “Shot on … More

ADPR, Apple, earned media, OEP

“Will it Blend? That is the question.”

Alex Rapp Blog Post #1 – Unique Earned Media One of my favorite things to watch when I was younger … More

391, ADPR, BlendTec, earned media, Video, Viral

Peyton Manning Loves His Budweiser

By: Joe Grobeck Budweiser, which usually has one of the most recognizable Super Bowl ads each year, decided to stray … More

21+, ADPR 391, budweiser, earned media, peytonmanning, superbowl

Target’s Thanks a Billion

By: Bridget Anderson In 2015, Target launched its “Thanks a Billion” campaign where students were invited to visit Target’s Facebook … More

ADPR 391, earned media, Social Value, Target

Spotify and Beatles Twitter Campaign

Image of the emoji used during this campaign to promote the Beatles Photo courtesy: BeatlesOnSpotify Twitter page @spotifybeatles   http://adage.com/article/agency-news/questions-spotify-beatles-twitter-campaign/301945/ … More

Beatles, earned media, emoji, incentives, paid media, participation-led orchestration, promote, Spotify, strong social media presence, younger demographic

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