The brand purpose for Marvel is to allow audiences to feel like they are involved in the cinematic universe … More
Tag: earned media
Pantene – Strong is Beautiful
Pantene is a popular hair line, especially in the United States. Pantene took a different approach by getting NFL players … More
JD’s social media contest
By: Bridget Anderson JD’s is a locally owned coffee shop located in small town Seward, Nebraska that sells specialty coffee, … More
Join The Tribe – Lotus House of Yoga
Lotus House of Yoga has four thriving locations across Lincoln and Omaha. The business started in 2010 with the vision … More
Apple’s “Shot on iPhone6” Campaign
Apple’s “Shot with an iPhone6” Campaign video Apple released their iPhone6 back in 2014 and started doing their “Shot on … More
“Will it Blend? That is the question.”
Alex Rapp Blog Post #1 – Unique Earned Media One of my favorite things to watch when I was younger … More
Peyton Manning Loves His Budweiser
By: Joe Grobeck Budweiser, which usually has one of the most recognizable Super Bowl ads each year, decided to stray … More
Target’s Thanks a Billion
By: Bridget Anderson In 2015, Target launched its “Thanks a Billion” campaign where students were invited to visit Target’s Facebook … More
Spotify and Beatles Twitter Campaign
Image of the emoji used during this campaign to promote the Beatles Photo courtesy: BeatlesOnSpotify Twitter page @spotifybeatles http://adage.com/article/agency-news/questions-spotify-beatles-twitter-campaign/301945/ … More