Brooke Ray- IKEA Outdoor “Billboard”

As we have learned this week, paid media is NOT dead. The companies that are taking advantage of paid media … More

Damn, Vans!

By Alex Rapp If there was ever a perfect opportunity to capitalize on a viral video for Vans, this was … More

Coca-cola started a new campaign that they hoped would increase sales by creating a stronger, more personal connection with current … More

Photo courtesy of Adweek.com http://www.adweek.com/adfreak/diet-coke-prints-literally-millions-unique-labels-new-its-mine-campaign-169354 Diet Coke created unique and fun new packaging for their glass bottles for the launch … More

By: Bridget Anderson American Eagle Outfitters has created a blog where it provides its customers with everything from articles like … More