By Alexandria Marx UTEC The University of Engineering and Technology in Peru utilized a unique billboard to attract students to … More
Tag: Owned
Effin Shop
This example came to me when I was thinking about the brands whose owned media sites I visit the most. … More
Starbucks Owned Media
http://0www.warc.com.library.unl.edu/Content/News/N31169_Starbucks_harnesses_digital.content?PUB=Warc%20News&CID=N31169&ID=fe4c134d-7ef3-456b-9d15-d9ef3baf601c&q=starbucks+app&qr= Starbucks has been doing incredible things through with their digital mediums. Their website is visited by 35 million … More
Ear Love
by Morgan Kumm Let your Ears be Loved-WARC Case Study Sennheiser had a problem. The company had close to no … More
Maintaining Brand Promise by Jesse Osterbuhr
The article, Making and Keeping the brand promise: How paid and owned media are stronger together, explains the connection between Paid … More
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