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Tag: ownedmedia

Australia’s OPSM

WARC Post – By Alex Rapp OPSM is one of Australia’s superior eye-care specialists. They were the main go-to’s until Specsavers … More

391, ADPR, Innovative, ownedmedia

Pokémon (yes, Pokémon)

Gotta Catch’em All By Morgan Kumm Pokémon celebrated its 20-year anniversary this week. This iconic company has been providing a … More

ADPR 391, community, experience, ownedmedia, Pokemon, website

Ear Love

by Morgan Kumm Let your Ears be Loved-WARC Case Study Sennheiser had a problem. The company had close to no … More

ADPR 391, earlove, Ears, headphones, Owned, ownedmedia

Bolthouse Farms: Broccoli’s Image Makeover

Photo courtesy of NY Times The brand purpose of this nationwide campaign was to reposition how society thinks of broccoli. … More

banner ads, creatives, nationwide, obesity, ownedmedia, relationship, revamped brand, Social responsibility

#ShareACoke

Coca-cola started a new campaign that they hoped would increase sales by creating a stronger, more personal connection with current … More

ADPR 391, Coca-Cola, earned media, Entertainment, experience, OEP, ownedmedia, socialmedia, twitter

TOM & CHEE. By: Shanel Atwood

TOM & CHEE By: Shanel Atwood Tom&Chee is located right in the heart of downtown Lincoln, NE.  Tom&Chee is the … More

ADPR 391, ownedmedia, TOM&CHEE

How Sour Patch Kids Recast YouTube Influencers And Engaged Teens. By: Shanel Atwood

How Sour Patch Kids Recast Youtube Influencers And Engaged Teens By: Shanel Atwood When thinking of the candy Sour Patch … More

ADPR 391, ownedmedia, sour patch kids, Youtube

Map My Fitness

By Mikayla Cruickshank As many of you know Nike already has an app that tracks however many miles that you … More

391, ADPR 391, mapmyfitness, ownedmedia, underarmour

MasterCard

By Mikayla Cruickshank The brand MasterCard was having a hard time connecting or staying connected with their customer so they … More

ADPR 391, MasterCard, ownedmedia

Taco Bell’s Instagram by Jesse Osterbuhr

Taco Bell uses Instagram in a very clever way which helps promote their new and classic products while simultaneously gaining customer … More

ADPR 391, instagram, ownedmedia, socialmedia, tacobell

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